You just had a successful community event at your church and there are several photos that you think would look perfect in your newsletter and on your website. The pastor delivered an especially inspiring sermon and you want to share it on social media. What is the protocol for using images of people? Do you need their permission? What about broadcasting worship services?
As society becomes increasingly dependent on technology as well as increasingly concerned with individual privacy, there are plenty of questions about liability when it comes to using digital images in ministry publications and websites. Here are a few best practices:
In general, it is acceptable to use a photo or video footage from an organizational event as long as the people photographed are not individually identified. By attending a public event, the individuals would not likely have a ‘reasonable expectation of privacy’. However, if you will be identifying the people by name, it is best to have participants sign a photo use agreement. Children younger than 18 should have a Photo Use Agreement signed by their parents or guardians.
There are several portions of worship services that could lead to increased liability when recorded and broadcast:
Original sermons generally can be posted with no legal issues, as long as the speaker authored the sermon within the scope of employment with the ministry. If the sermon was written by someone other than the presenter, such as one borrowed from a collection of sermons found online, obtain written permission from the work’s author or owner to broadcast the sermon. Some exceptions apply for older sermons that are considered part of the public domain. The laws in this area are complicated, so it’s best to ask an attorney for help to make sure no copyright laws are broken.
You’ve invited a guest speaker to an event at your church and you want to promote their presence, or you want to note on your website that a well-known religious leader endorses your ministry. Can you use the guest speaker’s or well-known leader’s photo?
The best practice is to obtain written consent from the individual outlining how his or her name or image will be used and expressing that it is for promotional purposes. The law of privacy allows a person to seek legal protections from the use of his or her name or image by another person or organization. It’s best to be careful in this instance, especially with the development of ‘publicity rights’ of celebrities and other influential people now taking shape.
Have each member sign a form acknowledging that their image and personal information—such as name, address, and phone number—will be used in the directory. The form should allow members the option of withholding or protecting some or all of their information.
In the case of online directories, ministries should refrain from posting any identifying information (home addresses, phone numbers, and other contact information) on public, non-password protected websites. Online directories should be password protected to ensure that identifying information is restricted to members of the congregation.
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